At Small Business CRM Coach, we help small and mid-size businesses make decisions based on facts and experience. The core of our business is helping you find the best CRM software solution for the way you do business.
Until recently, small or mid-size businesses could not afford to buy certain types of software, like CRM systems. The cost of this type of solution was prohibitive; not only was the software expensive to acquire, it was also expensive to maintain. Most systems require an on-premise IT staff to manage ongoing admin needs. These solutions were, for the most part, provided by big companies for big companies.
With the evolution of distributed software applications and the cloud, now there are vendors catering to small and mid-size businesses. Cloud software companies are providing solutions that are easier to configure and use, eliminating the requirement for full-time IT personnel. However, it is vitally important to choose a solution that is aligned with the needs of your business.
Small and mid-size business owners frequently make decisions based on referrals from other business owners, or based on the information about one specific product. Another common approach is to engage one technically savvy individual to manage the decision-making process, who may not consider all the business functions within the company.
The process of researching your needs and evaluating software solutions that fit those needs can be very overwhelming and highly time consuming. Small Business CRM Coach will help keep this process streamlined, without sacrificing detailed research and thorough evaluations.
Result – When a tool is purchased after a thorough assessment of your business needs and processes, the adoption and utilization rates will be significantly higher as will your ROI. You’ll be able to do what you wanted to do in the first place – GROW YOUR BUSINESS!
“Business is personal,” says Lidiane Mocko, President and founder of Small Business CRM
Coach. “I find it extremely rewarding to engage with customers, work through various complexities, and help people make good business decisions.”
Lidiane Mocko, Principal and Founder
Lidiane Mocko was born and raised in a small town in southern Brazil. She received her Bachelor’s Degree in Computer Science from the Federal University of Santa Catarina (UFSC). After a few years working as a software engineer in Brazil, her fluency in the English language helped her develop an international career, and she moved to the United States in 2003.
After relocating to the U.S., she took on multiple software development roles before moving into business analysis and software implementation services. Her technical background in development, along with her unique Brazilian warmth and passionate communication skills, has helped Mocko successfully bridge the gap between development, software services teams, and customers.
Mocko received her MBA from the University of Denver in 2014 in order to support her goal of a customer-centered business experience, and launched Mocko Consulting the same year.
Mocko currently lives in Lakewood, CO with her husband Ryan. They enjoy the Colorado lifestyle year-round, skiing in the winter and hiking in the summer.