At Small Business CRM Coach, we help small and mid-size businesses make decisions based on facts and experience. The core of our business is helping you find the best CRM software solution for the way you do business.
Until recently, small or mid-size businesses could not afford to buy certain types of software, such as an ERP or a CRM system. The cost of this type of solution was prohibitive; not only was the software expensive to acquire, it was also expensive to maintain. Most systems require an on-premise IT staff to manage ongoing admin needs. These solutions were, for the most part, provided by big companies for big companies.
With the evolution of distributed software applications and the cloud, now there are vendors catering to small and mid-size businesses. Cloud software companies are providing solutions that are easier to configure and use, eliminating the requirement for full-time IT personnel. However, it is vitally important to choose a solution that is aligned with the needs of your business.
Small and mid-size business owners frequently make decisions based on referrals from other business owners, or based on the information about one specific product. Another common approach is to engage one technically savvy individual to manage the decision-making process, who may not consider all the business functions within the company.
The process of researching your needs and evaluating software solutions that fit those needs can be very overwhelming and highly time consuming. Small Business CRM Coach will help keep this process streamlined, without sacrificing detailed research and thorough evaluations.
Result – When a tool is purchased after a thorough assessment of your business needs and processes, the adoption and utilization rates will be significantly higher as will your ROI. You’ll be able to do what you wanted to do in the first place – GROW YOUR BUSINESS!
Lidiane Mocko, Principal and Founder
Lidiane Mocko’s super-power is bridging the gap between small business owners and tech. “I find it extremely rewarding to engage with customers, work through various complexities, and help people reach good business decisions,” she says. Talk to Lidiane very long, and you’ll see her passion for customer service and entrepreneurs. She believes that business is personal, and she’s driven to bring her systems perspective to actual needs of actual people. Lidiane was born and raised in a small town in southern Brazil. She received her bachelor’s degree in computer science from the Federal University of Santa Catarina (UFSC). After a few years as a software engineer, her fluency in English helped her develop an international career, and she moved to the United States in 2003.
In the U.S., Lidiane took on multiple software development roles before moving into business analysis and software implementation services. She launched Mocko Consulting in 2014 after received her MBA from the University of Denver. Lidiane is experienced and wise when it comes to tech and systems development. Combine that with her unique Brazilian warmth and ability to listen, and she is well equipped to be that bridge connecting entrepreneurs to software services that will help them grow. She lives in Lakewood, CO, with her husband Ryan. Together they enjoy skiing and hiking. On the weekends, Lidiane enjoys reading, listening to podcasts, writing poetry and doing yoga.